The Alliance’s most recent efforts to protect the Citgo sign began in early 2016 when we learned Boston University planned to sell the building on which the sign is mounted. Related Beal, having purchased that building and others adjacent to it, is planning to redevelop the site through a combination of rehabilitation of existing buildings, demolition, and new construction. The sign itself is owned by the Citgo Corporation which is working with Related Beal to sign a long-term lease of the roof. In 2017, a petition was filed to designate the sign an official Boston Landmark which would protect the sign from demolition and significant change. Recognizing that views to the sign are key to its significance there is also desire to create a protection area around the sign to preserve important view corridors.
Boston’s iconic Citgo Sign is visible from a remarkably wide range of locations in the city and Cambridge, serving as a beacon for the region. It has encouraged thousands of Boston Marathon runners and players in the batter’s box in Fenway Park. For most Bostonians the sign has transcended its original intent as an advertisement and instead has become a literal landmark – used for navigation and a symbol of the city. It is commonly included in imagery of the city and recognized across the globe as signifying Boston. It is even prominently placed in materials for Boston’s Imagine 2030 plan, alongside Faneuil Hall, the Bunker Hill Monument, and other symbols of Boston. The Alliance has provided feedback and guidance to Citgo, Related Beal, and the Boston Landmarks Commission in an effort to find a solution that protects Boston’s iconic Citgo Sign. When a petition to formally landmark the sign was filed we launched an online petition that garnered over 16,000 signatures before we stopped accepting names, showing wide public support of designating the sign a historic Landmark. We have supported the Boston Landmark Commission’s efforts to study the sign’s potential to be designated and have been part of detailed discussions how to craft Landmarking language that effectively saves the sign while reflecting the complex legal issues within the multi-party arrangement that currently physically and financially supports the sign and its upkeep. We continue to work with both Citgo and Related Beal to create a future for the sign in Kenmore Square.
Highlights from our activity log:
• June 4, 2018
Executive Director Greg Galer attends a meeting of the subcommittee of the Boston Landmarks Commission where the draft study report to Landmark the sign is discussed. The draft is available at the BLC office on the seventh floor of City Hall. Public comments will be accepted through June 18th on this draft. Then, if the full Commission votes to approve the draft, there will be another opportunity for public comment.
• March 2018
Boston Landmarks Commission informed that Landmarking regulations allow the Commission to vote the sign itself as a Landmark but that the creation of a Protection Zone requires more complex process and for the Mayor to form a study committee, similar to the process to create a Landmark District. The Alliance encourages the Commission to continue the process to Landmark the sign itself while a parallel process for creating the Protection Zone to protect views to the sign moves forward.
• February 2018
Alliance attends BLC subcommittee meeting re the landmarking. Also attended by staff from BPDA, Citgo, Related Beal, Red Sox. BPDA staff present context of other likely proposals for development/construction in Kenmore Square. Draft landmark petition reviewed by subcommittee, taking comment from other attendees. Views to sign discussed and parameters of Protection Zone as well as specifics of landmark language re aspects of the sign (color, dimensions, and other details) to be specified in landmark document language.. Alliance actively participates.
• December 2017
Alliance staff continues dialog with Related Beal project team and Citgo representatives about the proposed standards and guidelines in the Landmark petition.
• November 2017
Alliance participates in BLC subcommittee meeting about the Landmarking. Citgo and BPDA staff also attend. Draft Landmark Criteria and Guidelines discussed in detail including proposed protection zone. Question of how much control BLC would get over new development in Kenmore Square due to the Protection Zone raised.
• March 2016
Alliance gathers information on precedents for other Landmarked commercial signs in the US including discussions with New York Landmarks and the legal team of the National Trust.
• January- March 2017
Alliance maintains regular dialog with Citgo representatives, Related Beal project team, Boston Landmarks Commission, and Alliance subcommittee. Greg Galer (Alliance ED) interviewed by NBC Boston, Greater Boston, WGBH Radio, Architectural Digest, and Wall Street Journal.
• December 6, 2016
Alliance participates as member of press panel at Fenway Park organized by Citgo.
• October 19, 2016
Alliance staff attends second meeting of Boston Landmarks Commission subcommittee where discussion revolved around defining features of the sign.
• August 18, 2016
Alliance staff attends first meeting of Boston Landmarks Commission subcommittee to discuss Landmarking the sign.
• July 2016
Alliance submits letter supporting Landmark petition to Boston Landmarks Commission- see attachment. The Commission unanimously votes to accept the petition for further study, which is the next step in the Landmarking process.
• June 2016
The Chair of the Boston Landmarks Commission files a petition to designate the sign a local historic Landmark. Alliance promotes online petition to garner public support for protecting the sign. Greg Galer (Alliance ED) submits letter to City Council.
• March-June 2016
Alliance Board informed of possible threat to sign and subcommittee formed. Staff in dialog with Boston University, Citgo representatives, Red Sox special counsel, City officials, Mayor Walsh, the media, etc. advocating for protection of the sign.
• February 2016
Media reports Boston University selling buildings under the Citgo Sign. Alliance staff connects with Kenmore residents and Boston Landmarks Commission staff for information; examines viability of expansion of local historic district to include the sign, determining it is not a solution.